Courses of Study 2016-2017 
    Oct 22, 2018  
Courses of Study 2016-2017 [ARCHIVED CATALOG]

Programs of Study and Courses

In the Samuel Curtis Johnson Graduate School of Management .

Course Offerings  


Only Johnson offers learning immersion courses in strategic operations, managerial finance, investment banking, asset management, strategic marketing, sustainability and digital technology. Immersions offer a semester of continuous focus, real-world problem solving, and site visits to dozens of companies. Since courses in the immersions change from time to time, you may find the most updated information at the Registrar’s Office in 106 Sage Hall.

CMAM—Capital Markets and Asset Management

Prerequisite: NCC 5060  with grade of B or better.

Specifically designed for students planning to pursue careers in research (both buy-side and sell-side), sales, and trading, either at Wall Street firms (sell-side) or at buy-side firms such as mutual funds. Melds the practical and theoretical aspects of the field. A great deal of interaction and discussion is expected between students, participating faculty, and visiting practitioners. While the course is designed to make its students more attractive as candidates for employment in the investment management profession, and it is expected that some of the participating firms will use their visits to identify candidates for summer internships, obtaining relevant summer internships remains the responsibility of the students.

IBI—Investment Banking Immersion

Prerequisite: NCC 5060  with grade of B or better.

Specifically designed for students planning to pursue careers in investment banking. Inappropriate for students interested in following a finance career in non-financial industry or non-finance careers (including consulting).

The Investment Banking Immersion Practicum is structured to provide students with “real world” investment banking experience in an academic environment. Students, working in teams, will play the role of investment bankers throughout the semester. Assignments will be structured in the form of client pitch-book presentations, which will generally be presented during class. Students will be exposed to, and will develop a working understanding of, all aspects of the capital raising and merger & acquisition processes.

MFI—Managerial Finance Immersion

Prerequisite: NCC 5060  with grade of B or better.

Specifically designed for students planning to pursue finance careers. Some students interested in non-finance careers (including consulting) may wish to consider this course, but they should recognize that it is not specifically designed for this purpose. A major objective is to help students make more informed choices about how to launch their finance careers.

SGE—Sustainable Global Enterprise

The SGE immersion provides students with a breadth and depth of knowledge and experience relating to the broad impact of social and environmental issues as well as the strategic opportunity these issues present to firms across a number of industries. Students will spend much of their time in field projects that require them to address real problems currently being faced by companies who expect to receive practical, operational solutions.

*Note: Students electing to take the immersion must choose a minimum of five (5) additional credits of course work from the recommended electives list of Johnson School courses or other courses from other programs at Cornell. Course availability is subject to scheduling.

SMI—Strategic Marketing Immersion

Limited enrollment. Prerequisites: NCC 5000 , NCC 5010 , NCC 5020 , NCC 5030 , and NCC 5060 ; permission of instructor.

Full-time program for the semester; students are not able to take other courses concurrently. The course objective is to begin developing students to think and act like brand managers, some of the best trained and most upwardly mobile professionals in industry. It provides students with a unique opportunity to begin internalizing the concepts, principles, and tools necessary to achieve success in brand management. While the course focuses on managing traditional consumer brands, high-tech products, services, and global branding are also addressed. In-class methods consist of (1) academic and industry lecturers; (2) on-site visits with marketing and manufacturing professionals; (3) case and project discussions and presentations; and (4) a brand management simulation. Course requirements consist of (1) discussion of readings; (2) individual case write-ups and presentations; (3) group projects and presentations (including a capstone simulation); and (4) in-class exams. There is considerable off-campus travel for field study.

SSO—Semester in Strategic Operations

Limited enrollment. Prerequisites: NCC 5010  and NCC 5060  for Johnson School students; permission of instructor.

Full-time program for the semester; students cannot take other courses concurrently. The course is concerned with the integration of technological, human-resource, logistical, and financial considerations to produce a manufacturing and/or service enterprise that can respond quickly and effectively to market requirements. The course is taught by a team of faculty and industrial practitioners, and much of the student work is team oriented. There is off-campus travel for field study of various manufacturing and service operations.

DTI—Digital Technology Immersion

Limited enrollment: Johnson and Information Science MPS students with permission of the instructor

The DTI program is designed for students interested in careers at the intersection of management and digital technology, such as data analytics, business intelligence, product management, information technology consulting, and more. Students will get exposed to a variety of topics through a series of guest speakers from a wide range of industries, including high-tech, accounting, marketing, consulting, and others. The highlight of the program is an industry-sponsored semester-long project for a new or existing information technology product. Projects will have an information technology aspect, such as data science, user-centered design, or databases, and a business aspect such as marketing or business strategy. Examples of projects include building a prototype mobile app, improving dashboards with information visualizations and analytics, and making recommendations for the company’s technology operations, social media strategy, or business strategy based on internal and external data. Interdisciplinary project teams consist of a mix of Johnson MBA students with Information Science MPS students enrolled in the program. The project will provide you with the education to work on a real-life problem faced by a company and thus prepare you to excel at your future careers and summer internships. Focused activities will allow students to practice soft skills such as public speaking, team dynamics and leadership through the project work.