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AEM 4420 - Emerging MarketsFall. 3 credits. Prerequisite: AEM 2400 and PAM 2000 or ECON 3130 . Enrollment is limited to: seniors or graduate students. R. D. Christy. Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies. |
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