HADM 6050 (formerly 6605) - Yield Management

Fall, spring. 3 credits. Letter grades only.

Prerequisites: senior or graduate standing; HADM 3010 (formerly 3301) or HADM 7030 (formerly 7703) or equivalent. Elective. Limited to 40 students.

C. Anderson.

This course helps students learn how to apply the principles of yield management effectively. Focus is placed on the integration of yield management techniques with information technology, internal management issues, and external marketing concerns. Topics include yield management techniques, forecasting, overbooking, group decisions, and management and marketing issues.

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