NBA 5900 - Strategies for Success in Emerging Markets

Fall. 1.5 credits.

E. Iankova.

In the world of emerging economies. It offers an in-depth comparative perspective on business development and strategy across the most important regions with emerging markets in the world—Asia, Eastern Europe, and Latin America, with a special emphasis on the BRIC countries (Brazil, Russia, India, and China). More specifically, students will become acquainted with the emerging economies from four major perspectives: market potential, trading opportunities, sourcing, and global competition. The course examines in great detail foreign investment trends, entry strategies and investment decisions, determinants of enterprise behavior, modes of establishing and managing relationships, impact of local cultures, and strategic responses to potential opportunities and risks in emerging markets. To understand better the pressures for change in the emerging economies in their complexity and entirety, students are personally involved in case discussions of organizations and ventures operating in different emerging markets and sectors of the economy.

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