NBA 6570 - Entrepreneurial Marketing

Spring. 1.5 credits.

S. Gal.

Entrepreneurial Marketing is a focused practicum on how entrepreneurial companies think about and execute core marketing at the earliest stages of development. Lectures will leverage marketing theory but will focus on direct on-the-ground application and execution. This course is built around a product launch case that will touch on branding, pricing, strategy, launch, and channels in the startup context.

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