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AEM 4400 - Retail StrategyFall. 3 credits. Letter grades only. Prerequisite: AEM 2400 or equivalent. E. McLaughlin. This course explores the strategies and analytical techniques employed to address both classical and contemporary problems faced by retailers. Case study analysis provides a principal pedagogical approach. Cases come from a broad spectrum of retailing sectors: food, mass, fashion, on-line, international. Project required. Selected retail executives will participate. |
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