Courses of Study 2011-2012 
    
    Apr 21, 2018  
Courses of Study 2011-2012 [ARCHIVED CATALOG]

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AEM 2400 - Marketing


Fall, summer. 3 credits.

D. J. Perosio.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.



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