Courses of Study 2011-2012 
    
    Dec 09, 2018  
Courses of Study 2011-2012 [ARCHIVED CATALOG]

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AEM 3350 - International Technology Marketing of Biotechnology


Spring. 3 credits. S–U or letter grade option.

Prerequisite: ECON 1110  and one college biology course or equivalents.

W. H. Lesser.

Explores international technology marketing from an economics perspective using biotechnology as an example. Topics include technology theories, products, risk (health and environmental) regulation, industry structure, labeling uses and regulations, public perceptions, patents, trade, and international conventions. The course is of interest to students of biotechnology, public technology policy, and international technology marketing.



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