AEM 4021 - Food and Brand Lab Workshop

Fall, spring. 3 credits.

Permission of instructor is required.

B. Wansink.

The purpose of the Food and Brand Lab Workshop is to provide students with an opportunity to develop an advanced understanding of consumers by involving them in collaborative, theory-based research related to food. This course is focused on asking and answering the “why” questions behind consumer behavior. Fall-semester students receive an “R” grade and then receive their grade for the course in the spring semester.

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