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Cornell University    
 
    
 
  Sep 23, 2017
 
Courses of Study 2011-2012 [ARCHIVED CATALOG]

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AEM 4160 - Strategic Pricing


Spring. 3 credits.

Prerequisites: ECON 3130 , AEM 2100 , or equivalent.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.



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