AEM 4160 - Strategic Pricing

Spring. 3 credits.

Prerequisites: ECON 3130, AEM 2100, or equivalent.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.