AEM 4420 - Emerging Markets

Fall. 3 credits.

Prerequisite: AEM 2400 and PAM 2000 or ECON 3130. Enrollment is limited to: seniors or graduate students.

R. D. Christy.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.