Courses of Study 2011-2012 
    
    Oct 16, 2018  
Courses of Study 2011-2012 [ARCHIVED CATALOG]

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AEM 4550 - Economics of Advertising


Spring. 3 credits.

Prerequisites: ECON 3130 , AEM 2100  or equivalent.

J. Liaukonyte.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.



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