COMM 4860 - Risk Communication

(SBA)

Fall. 3 credits.

K. McComas.

Every day we face known and unknown risks to our own health and safety and risks to the environment. In many cases we not only misperceive these risks, but we frequently make decisions that put us at even greater risk. Communicating the likelihood of harm based on complex, incomplete, and uncertain science is a challenge. This course uses case studies to illustrate theories of risk communication, and practical in-class exercises to demonstrate how theories apply to specific situations.