AEM 4430 - Food Industry Strategic Issues
Fall. 2 credits. Letter grades only.
Prerequisite: AEM 2400 or AEM 4480 ; or permission of instructor. Enrollment limited to: AEM juniors, seniors, or graduate students.
W. Drake.
Examines the complex operating environment of the food industry and how it shapes the strategies of retailers, manufacturers, and others in the value chain. With a focus on contemporary issues and current events, students learn how such issues as the economy, globalization, consolidation, saturation, format development, and consumer trends affect company strategies.
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