AEM 4660 - Market Dynamics, Computer Simulation and Modeling

Fall, spring. 1 credit.

D. Streeter.

Course is required for completing the Dyson Business Minor for Engineers, but is open to all majors. By participating in a business simulation, students get experience applying key business principles, such as finance, accounting, marketing, economics and management in dynamic marketing settings. Participants make team-based and individual decisions based on imperfect information and aggressive time constraints. Through analysis, coaching and facilitation, the experience leads to learning the ways specific business decisions influence firm performance in a dynamic marketplace. Two sessions per semester offered, Weeks 1-6- and 7-13.