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Cornell University    
  Feb 21, 2018
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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AEM 2410 - Marketing Plan Development

Fall, spring. 2 credits. Letter grades only.

Prerequisite: AEM 2400 . Enrollment limited to: AEM majors. Requirement for AEM majors.

D. J. Perosio.

Offers student teams the opportunity for an intense, hands-on application of basic marketing concepts through research and development of a marketing plan. Guided by a series of assignments, teams develop key components that are integrated into a comprehensive written plan for a local business.

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