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Dec 10, 2019
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AEM 2410 - Marketing Plan Development Fall, spring. 2 credits. Letter grades only.
Prerequisite: AEM 2400 . Enrollment limited to: AEM majors. Requirement for AEM majors.
D. J. Perosio.
Offers student teams the opportunity for an intense, hands-on application of basic marketing concepts through research and development of a marketing plan. Guided by a series of assignments, teams develop key components that are integrated into a comprehensive written plan for a local business.
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