Courses of Study 2013-2014 
    
    Oct 17, 2018  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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AEM 3350 - International Technology Marketing of Biotechnology


Spring. 3 credits.

Prerequisite: ECON 1110  and one college biology course or equivalents.

W. H. Lesser.

Explores international technology marketing from an economics perspective using biotechnology as an example. Topics include technology theories, products, risk (health and environmental) regulation, industry structure, labeling uses and regulations, public perceptions, patents, trade, and international conventions. The course is of interest to students of biotechnology, public technology policy, and international technology marketing.



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