Courses of Study 2013-2014 
    
    Dec 13, 2018  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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AEM 4160 - [Strategic Pricing]


Spring. 3 credits. Letter grades only.

Prerequisite: Introductory Statistics, Calculus I, as well as either AEM 2600 ECON 3030 (formerly 3130) , or PAM 2000 . Next offered 2014-2015.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.



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