HADM 3430 - Marketing Research

Fall. 3 credits.

Prerequisite: HADM 2430 and a statistics course. Elective.

M. D. Giebelhausen.

This course helps students become better consumers of marketing research. Topics include issues involved in designing, conducting, and interpreting focus groups, depth interviews, surveys, and experiments. Special emphasis is placed on what each method should and should not be used for and why.