Courses of Study 2013-2014 
    Jan 23, 2021  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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AEM 4660 - Market Dynamics, Computer Simulation and Modeling

Fall, spring. 1 credit. Letter grades only.

Prerequisite: financial accounting and finance courses.

D. Streeter.

Course is required for completing the Dyson Business Minor for Engineers, but is open to all majors. By participating in a business simulation, students get experience applying key business principles, such as finance, accounting, marketing, economics and management in dynamic marketing settings. Participants make team-based and individual decisions based on imperfect information and aggressive time constraints. Through analysis, coaching and facilitation, the experience leads to learning the ways specific business decisions influence firm performance in a dynamic marketplace. Two sessions per semester offered, Weeks 1-6- and 7-13.

Outcome 1: Providing practice for decision-making under uncertainty.

Outcome 2: Understanding competitive markets and landscapes.

Outcome 3: Working in diverse teams under time pressure.

Outcome 4: Applying core business principles to a practical setting.

Outcome 5: Integrating theory with practice in terms of business management education.

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