Courses of Study 2013-2014 
    
    Sep 24, 2018  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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AEM 2420 - Marketing


Spring. 4 credits. Letter grades only.

Required of and limited to freshman in Applied Economics and Management.

D. Perosio.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.



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