Courses of Study 2013-2014 
    
    May 22, 2018  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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AEM 3450 - Environmental Marketing


Spring. 3 credits. Letter grades only.

Prerequisites: AEM 2420  or AEM 2400  and AEM 2410  or permission of instructor.

M. Constas.

This course focuses on how the demand for environmentally responsible business practice can be leveraged to construct an effective marketing strategy. Students who enroll in the class will: 1. Develop the capacity to view a range of emerging environmental issues and regulatory pressures as presenting a set of strategic opportunities across various business sectors, 2. Recognize the way in which environmental impact marketing employs strategies that are related to but also distinct from conventional marketing, 3. Apply knowledge from environmental impact marketing to identify strategies and tactics used by corporations that have successfully integrated sustainability and profitability. Marketing principles discussed in the course will also be related to selected topics of interest including corporate social responsibility, social entrepreneurship, and environmental performance metrics.

Outcome 1: Students will develop the capacity to view a range of emerging environmental pressures as presenting a set of strategic opportunities for different business sectors.

Outcome 2: Students will be able to recognize the way in which environmental impact marketing employs strategies that are related to but also distinct from conventional marketing.

Outcome 3: Students will know how to use knowledge of environmental impact marketing to evaluate marketing strategy.



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