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Cornell University    
 
    
 
  Jan 22, 2018
 
Courses of Study 2015-2016 [ARCHIVED CATALOG]

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AEM 3250 - Business Planning Process for New Ventures


     
Spring. 4 credits. Letter grades only.

Prerequisite: AEM 3249 , AEM 2210 AEM 1200  or the equivalent. Enrollment limited to: juniors or seniors.

D. H. Streeter.

This course exposes students to the business planning process for new ventures, which involves intense teamwork and an in-depth analysis of the business opportunity. Although the course is focused on methods, frameworks and learning outcomes that are valuable for students who want to start or work in an entrepreneurial business, it is equally useful to those who want careers in a corporate, non-profit or governmental setting. Students work in teams to choose an innovative idea to explore in a semester-long project. Work includes performing industry, competitor and customer research, defining a value proposition, creating business and marketing strategies, outlining key operational realities and building a set of financials. The final project is a written business plan and accompanying oral presentation or “pitch.”



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