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Cornell University    
  Feb 18, 2018
Courses of Study 2015-2016 [ARCHIVED CATALOG]

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AEM 3350 - International Technology Marketing of Biotechnology

Spring. 3 credits.

Prerequisite: ECON 1110  and one college biology course or equivalents.

W. H. Lesser.

Explores international technology marketing from an economics perspective using biotechnology as an example. Topics include technology theories, products, risk (health and environmental) regulation, industry structure, labeling uses and regulations, public perceptions, patents, trade, and international conventions. The course is of interest to students of biotechnology, public technology policy, and international technology marketing.

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