Courses of Study 2015-2016 
    
    Oct 15, 2018  
Courses of Study 2015-2016 [ARCHIVED CATALOG]

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AEM 2420 - Marketing for Dyson Majors


     
Spring. 4 credits. Letter grades only (no audit).

Enrollment required of and limited to: Dyson Majors Only.

D. Perosio, S. Nasser.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.



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