AEM 2420 - Marketing for Dyson Majors

Spring. 4 credits. Letter grades only (no audit).

Enrollment required of and limited to: Dyson Majors Only.

D. Perosio, S. Nasser.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed. Students will complete a marketing plan.

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