Courses of Study 2015-2016 
    
    Dec 17, 2018  
Courses of Study 2015-2016 [ARCHIVED CATALOG]

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AEM 4390 - Technology Strategy


     
Spring. 2 credits. Letter grades only.

Enrollment limited to: enrollment limited to upper-level undergraduate and graduate students, or permission of instructor.

M.W. Roach.

This course introduces the fundamental strategy concepts and tools that enable firms to manage technological innovations for competitive advantage. It does so by first considering the sources of technological change, how technologies create value for firms, and how to manage and motivate knowledge workers. It then examines the various mechanisms for extracting value from technologies, both legal (e.g., patents, trade secrecy, etc.) and strategic (e.g., lead time, complementary assets, etc.). We will explore the fundamentals of technology strategy through readings and case studies in both entrepreneurial and established firms across a range of technology-based industries. This course is designed for students who intend to pursue careers in consulting, new product development, entrepreneurship, and finance where technology and intellectual property are important sources of competitive advantage.

Outcome 1: Explain fundamental concepts and frameworks of technology strategy.

Outcome 2: Develop ability to formulate and implement firm strategies.

Outcome 3: Apply theories and frameworks learned in class toward the analysis and formulation of strategies for creating and capturing value through technological innovations.

Outcome 4: Develop skills in managing diverse teams and working under time and resource constraints.

Outcome 5: Develop skills in performing analytic research and preparing professional reports.



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