Courses of Study 2016-2017 
    
    Jul 20, 2018  
Courses of Study 2016-2017 [ARCHIVED CATALOG]

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AEM 2400 - Marketing


     
Fall, summer. 3 credits.

Forbidden Overlap: AEM 2420 .
Enrollment limited to: non-AEM majors with sophomore standing or higher.

D. J. Perosio.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.



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