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Cornell University    
 
    
 
  Jul 24, 2017
 
Courses of Study 2016-2017 [ARCHIVED CATALOG]

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AEM 4420 - Emerging Markets


     
Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2400  and PAM 2000  or ECON 3030  or AEM 2600 /AEM 2601 . Enrollment limited to: seniors and graduate students.

R. D. Christy.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.



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