The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
Cornell University    
 
    
 
  Sep 23, 2017
 
Courses of Study 2016-2017 [ARCHIVED CATALOG]

[Add to Favorites]

AEM 6450 - Sustainability Marketing


     
Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2420  or AEM 2400  or permission of instructor. Co-meets with AEM 3450 .

M. Constas.

This course focuses on how the demand for environmentally responsible business practice can be leveraged to construct an effective marketing strategy. Students who enroll in the class will: 1. Develop the capacity to view a range of emerging environmental issues and regulatory pressures as presenting a set of strategic opportunities across various business sectors, 2. Recognize the way in which environmental impact marketing employs strategies that are related to but also distinct from conventional marketing, 3. Apply knowledge from environmental impact marketing to identify strategies and tactics used by corporations that have successfully integrated sustainability and profitability. Marketing principles discussed in the course will also be related to selected topics of interest including corporate social responsibility, social entrepreneurship, and environmental performance metrics. A focused research paper is required. In this paper, each student will analyze the way in which sustainability performance metrics have been and might be used as part of marketing strategy. The paper may be undertaken as sector-level analysis or as comparison between two competitors.

Outcome 1: Students will develop the capacity to view a range of emerging environmental pressures as presenting a set of strategic opportunities for different business sectors.

Outcome 2: Students will be able to recognize the way in which environmental impact marketing employs strategies that are related to but also distinct from conventional marketing.

Outcome 3: Students will know how to use knowledge of environmental impact marketing to evaluate marketing strategy.



[Add to Favorites]