NBA 6910 - Physical Product Entrepreneurship

Spring. 1.5 credits.

The course will provide both classroom lectures/discussions and hands on exploration.

K. Rother.

The Physical Product Entrepreneurship course introduces students to the renaissance in physical product development created by the emergence of new desktop manufacturing technologies, small-scale electronics production, and internet based market aggregation all combined with Lean Startup principals. Unlike an engineering course that focuses on the “nuts and bolts” of creating a physical product this course will examine the creation of the product business itself rather than the actual device. This course is appropriate for the student exploring the creation of a hardware startup as well as students pursuing a career in product management at a physical product company. Topics covered will include both the current state of the ecosystem and provide a framework for accessing and incorporating upcoming innovations.