AEM 3440 - Consumer Behavior

Fall. 3 credits. Student option grading.

Enrollment priority given to: AEM majors. Co-meets with AEM 6440.

B. Wansink.

Develops a useful, conceptual understanding of the problem and strategies associated with the psychology behind consumer behavior. In doing so, the course provides frameworks that enable students to address these issues responsibly, systematically, and creatively.