Courses of Study 2017-2018 
    
    Sep 24, 2018  
Courses of Study 2017-2018 [ARCHIVED CATALOG]

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AEM 4160 - [Strategic Pricing]


     
Spring. Next offered 2018-2019. 3 credits. Letter grades only.

Prerequisite: Introductory Statistics, Calculus I, as well as either AEM 2600 ECON 3030 , or PAM 2000 .

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.



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