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Cornell University    
 
    
 
  Dec 11, 2017
 
Courses of Study 2017-2018
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AEM 4550 - [Economics of Advertising]


     
Spring. Next offered 2018-2019. 3 credits. Letter grades only.

Prerequisite: Introductory Statistics, as well as either AEM 2600 ECON 3030  or PAM 2000  and Calculus I.

J. Liaukonyte.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.



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