The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
Cornell University    
  Jan 16, 2018
Courses of Study 2017-2018
[Add to Favorites]

COMM 2760 - Persuasion and Social Influence


Spring. 3 credits. Letter grades only.

Forbidden Overlap:due to an overlap in content, student will not receive credit for both COMM 2760 and ILROB 2240 .

N. Lewis Jr., J. P. Schuldt.

Social influence and persuasion are the most basic and important functions of communication. The course covers characteristics of persuasive messages, message sources, and targets; interpersonal influence; and influence in groups. Special emphasis is given to topics in health, science, risk. This course features interactive lectures, assignments that apply principles of persuasion to real world contexts, and an applied group research project. Exams, homework assignments, and the group research project comprise the bulk of student evaluation.

Outcome 1: Gain understanding of basic theories of persuasion and social influence.

Outcome 2: Learn how to apply theories of persuasion and social influence in a variety of real world settings.

Outcome 3: Develop abilities to critically process persuasive messages and make informed decisions in everyday life.

Outcome 4: Increase skills in working in teams.

Outcome 5: Improve students’ abilities in planning and designing persuasive messages.

[Add to Favorites]