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Cornell University    
 
    
 
  Nov 23, 2017
 
Courses of Study 2017-2018
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AEM 4400 - [Retail Strategy]


     
Fall. Next offered 2018-2019. 3 credits. Letter grades only.

Prerequisite: AEM 2400  or equivalent.

E. McLaughlin.

This course explores the strategies and analytical techniques employed to address both classical and contemporary problems faced by retailers. Case study analysis provides a principal pedagogical approach. Cases come from a broad spectrum of retailing sectors: food, mass, fashion, on-line, international. Project required. Selected retail executives will participate.



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