AEM 4480 - [Executing Firm Strategy]

Spring (weeks 8-14). 2 credits. Letter grades only (no audit).

Prerequisite: must have taken AEM 2240, AEM 2420, AEM 2601, AEM 3230 and a course in macroeconomics. Enrollment limited to: Dyson seniors only.

T. P. Schryver.

Designed as a hands-on experience to prepare students for executive-level strategy execution, this class is a culmination of the completion of four years of Dyson courses in managerial economics, finance, accounting, marketing, and macroeconomics, in which students will use real-time strategic decision-making from each topic area to influence the success of virtual companies. Implemented via a computer simulation, the business decisions of these self-selected teams will then translate to performance via competition with the other teams within the same industry in the class. Assessment will be based on a strategic intent paper, written at the beginning of the semester by each team, an in-depth presentation of firm performance and strategy in a “board of directors” (BOD) meeting, and an individual post-operations analysis.

Outcome 1: Develop and implement a successful long-term business strategy.

Outcome 2: Understand market dynamics and industry evolution.

Outcome 3: Collaborate effectively across functions.

Outcome 4: Allocate resources to meet strategic and operational goals.

Outcome 5: Develop effective team processes.

Outcome 6: Practice communication and interaction skills.