AEM 4380 - Entrepreneurial Strategy for Technology Ventures

Spring (weeks 8-14). 1.5 credits. Letter grades only (no audit).

Enrollment limited to: upper-level undergraduate and graduate students, or permission of instructor.

M. W. Roach.

This course explores the concepts and tools needed to manage a technology-based entrepreneurial business. Through this course, students will develop an ability to think strategically about the fundamental issues facing technology ventures, including how to choose markets and business models, when and how to compete with incumbent firms, how to leverage IP, and how to identify and develop the resources and capabilities required for success. This is not a course in how to start a business. Instead, the emphasis is on the acquisition and application of the analytical tools critical for the development of an entrepreneurial strategy. This course is relevant to students interested in founding or working in technology ventures, as well as students interested in related careers in consulting and venture capital.

Outcome 1: Explain fundamental concepts and frameworks of entrepreneurial strategy and technology entrepreneurship.

Outcome 2: Apply concepts and frameworks learned in class toward the analysis and formulation of strategies for exploiting technological opportunities through new ventures.

Outcome 3: Develop an ability to think strategically and make decisions under conditions of high uncertainty and risk.

Outcome 4: Develop skills in managing diverse teams and working under time and resource constraints.

Outcome 5: Develop skills in performing analytic research and preparing professional reports.