The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
Cornell University    
 
    
 
  Dec 11, 2017
 
Courses of Study 2017-2018
[Add to Favorites]

AEM 4195 - Strategic Thinking and Analysis


     
Spring. 4 credits. Letter grades only (no audit).

Prerequisite: Intermediate Microeconomics course such as AEM 2600 , PAM 2000 , ECON 3030 , or equivalents. Offered in Washington, D.C.

N. Chau, staff.

Strategic management is focused on how to create and sustain advantages in highly competitive business environments. This course is intended to introduce strategic management through a combination of theory and relevant case studies. Students will learn qualitative and quantitative analytical frameworks for evaluating industry determinants of success and for formulating strategies that enable one’s organization to be more successful than competitors. Specific topics that will be covered include industry factors, positioning, game theory, and competitive advantage. Organizations will be understood as a collection of resources pursuing goals in competitive environments. Non-market elements of that environment such as public politics, social activism, regulations, and the media will be discussed at length.

Outcome 1: Evaluate industry determinants of success using qualitative and quantitative analytical frameworks.

Outcome 2: Formulate strategies using industry factors, positioning, game theory and competitive advantage that enable an organization to be more successful than their competitors.

Outcome 3: Understand and analyze the collection of resources that go into organizations and their competitive environments.



[Add to Favorites]