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Cornell University    
  Dec 11, 2017
Courses of Study 2017-2018
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AEM 4195 - Strategic Thinking and Analysis

Spring. 4 credits. Letter grades only (no audit).

Prerequisite: Intermediate Microeconomics course such as AEM 2600 , PAM 2000 , ECON 3030 , or equivalents. Offered in Washington, D.C.

N. Chau, staff.

Strategic management is focused on how to create and sustain advantages in highly competitive business environments. This course is intended to introduce strategic management through a combination of theory and relevant case studies. Students will learn qualitative and quantitative analytical frameworks for evaluating industry determinants of success and for formulating strategies that enable one’s organization to be more successful than competitors. Specific topics that will be covered include industry factors, positioning, game theory, and competitive advantage. Organizations will be understood as a collection of resources pursuing goals in competitive environments. Non-market elements of that environment such as public politics, social activism, regulations, and the media will be discussed at length.

Outcome 1: Evaluate industry determinants of success using qualitative and quantitative analytical frameworks.

Outcome 2: Formulate strategies using industry factors, positioning, game theory and competitive advantage that enable an organization to be more successful than their competitors.

Outcome 3: Understand and analyze the collection of resources that go into organizations and their competitive environments.

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