AEM 4160 - Strategic Pricing

Spring. 3 credits. Letter grades only.

Prerequisite: AEM 2100, MATH 1110, or equivalents, and either AEM 2600, ECON 3030, or PAM 2000.

J. Liaukonyte.

This quantitative course explores various pricing strategies by taking into consideration the role of consumer behavior, economics, statistics, and management science. Topics include product tying and bundling, peak load pricing, price matching, warranty pricing, advanced booking, and the 99-cent pricing perceptions.