Courses of Study 2018-2019 
    Jun 18, 2019  
Courses of Study 2018-2019 [ARCHIVED CATALOG]

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HADM 2410 - Marketing Principles

Fall. 3 credits. Letter grades only.

Enrollment limited to: non-SHA students. Not open to freshmen or graduate students. Elective.


This is a foundational marketing course that includes the study of concepts, activities, and decisions related to the exchange process, managing the marketing mix, and development of marketing strategy in for-profit and not-for-profit organizations. Students learn about basic principles of marketing management, with a special focus on the service industry. Emphasis is placed upon how the concepts and ideas might be applied to various marketing decision-making situations.

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