Courses of Study 2018-2019 
    
    Mar 29, 2024  
Courses of Study 2018-2019 [ARCHIVED CATALOG]

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NRE 5220 - PhD Seminar - Quantitative Marketing Models


     
Spring. 1.5 credits. Student option grading (no audit).

V. Rao.

This seminar will discuss in-depth various quantitative/analytical models in marketing.  Planned modules are 1) Models of Product Bundling (Bundle and Multi-category Choices), 2) Dynamic Customer Models, 3) Machine Learning. We will devote about 2 weeks for each module and draw material primarily from recently published articles from such journals as Marketing Science, Management Science, and Journal of Marketing Research and working papers. Directions for future research will be identified in the topics covered. Seminar Format: There will be some student-led presentations developed under the direction of the instructor. There will be three readings (articles or working papers) each week.  The discussion will cover productive directions of future research on the topic and some ways of conducting such future research.



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