Courses of Study 2021-2022 
    
    Dec 05, 2022  
Courses of Study 2021-2022 [ARCHIVED CATALOG]

Cornell University Course Descriptions


 

NBA—Graduate Management Business Admin

  
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    NBA 5640 - Designing New Ventures


         
    Fall, Spring. 3 credits. Letter grades only (no audit).

    S. Gal, K. Rother, T. Schryver.

    Designing New Ventures is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. New Ventures focuses both on concepts and frameworks in entrepreneurship and on “doing” entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards defining minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors. This course is appropriate both for students interested in launching an entrepreneurial endeavor or students who will benefit from learning frameworks applied to the entrepreneurial process.