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AEM 4580 - The Economics and Psychology of Sustainable Business


(CU-SBY)     

Fall. 1.5 credits. Letter grades only.

Prerequisite: ECON 1110  or equivalent. Enrollment preference given to: students in the SC Johnson College of Business. Co-meets with AEM 6580 .

W. Schulze.

This course will explore both the opportunities and pitfalls of sustainable business. The course will address the following questions:

  • In a regulated economy, with complex environmental laws and technology, how can managers prevent costly environmental penalties, damage to the company reputation, and lawsuits?
  • When, if, and how can firms make money by going green? Can firms save money by reducing pollution? Will consumers really pay for green?
  • What business strategies have resulted in success, and what strategies in failure? For example, has consumer suspicion of "green-washing" backfired on companies selling green?

Answering these questions requires knowledge of environmental law, economics, and psychology.


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