Courses of Study 2013-2014 
    
    Sep 27, 2021  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

AEM 4550 - [Economics of Advertising]


Spring. 3 credits. Letter grades only.

Prerequisite: Introductory Statistics, as well as either AEM 2600 ECON 3030 (formerly 3130)  or PAM 2000  and Calculus I. Next offered 2014-2015.

J. Liaukonyte.

This is an analytical and quantitative course focusing on advertising strategy. How does advertising affect product demand and competitive responses from rival products? Why and how do consumers respond to advertising? What is their sensitivity to advertising expenditures, if any? Can we measure that sensitivity? These are some of the questions analyzed during this course.



Add to Favorites (opens a new window)