COMM 1300 - Visual Communication

(SBA)

Spring. 3 credits. Letter grades only.

C. Scherer.

Introduction to visual communication theory. Examines how visuals influence our attention, perspectives, and understanding. Uses examples of visuals drawn from advertising, TV news, documentaries, entertainment movies, print, and interactive media to develop a theoretical framework for becoming more visually aware and for thinking more critically about how visuals influence us.