NBA 5640 - Entrepreneurship and Business Ownership

Fall, spring. 3 credits.

S. Gal, J. Hogg.

Entrepreneurship and Business Ownership (EBO) is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. Team taught by Prof. Steven Gal and Prof. Jason Hogg, both career entrepreneurs, EBO focuses both on concepts and frameworks in entrepreneurship and on “doing” entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards creating minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors.