NBA 5790 - Cases in Business Strategy

Fall. 1.5 credits.

Second-year M.B.A. Students only.

J. Suwinski.

Focuses on the process of effective strategy formulation from the perspective of the general manager of a business unit. Discusses situational analysis, tools for industry and company analysis, and development of business unit strategies. Complements the core strategy course, with an emphasis on understanding and practicing frameworks that are useful in case-based interviews. Case discussions are focused on current strategic issues facing real companies. Draws heavily on the instructor’s experience developing strategy for numerous businesses at Corning Incorporated. Guest speakers from industry and strategy consulting firms and from industry present their approaches to strategy and discuss the analytical tools they find most effective in working on business strategy. Students gain experience, via assigned cases and class discussion, in analyzing business problems/opportunities, and using the strategic process to formulate effective business strategies. The final deliverable is a presentation in a mock board environment that gives each student an opportunity to play the role of a strategy consultant working on a real case.