Courses of Study 2013-2014 
    
    Mar 29, 2024  
Courses of Study 2013-2014 [ARCHIVED CATALOG]

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NBA 6210 - Integrated Marketing Communications


Spring. 1.5 credits.

M. Alexandre.

Integrated Marketing Communications expands on the use of advertising and promotions to create a optimal package of communication that will support an array of elements of a marketing program. The notion that customers and companies evolve in their forms of communication and that technology impacts the options available for such, create the need for an area of study that optimizes communications costs, expand its reach, and takes advantages of opportunities in the environment that will allow for more efficient and effective communications. With all that in mind, this course explores the capabilities of integrated communications and how it expands the possibilities of traditional advertising and promotions. In this course, the students will have opportunities to evaluate a series of communication campaigns and to learn through real life examples, in class activities, and case studies in and build the skills necessary for them to develop their own integrated marketing communication campaigns.



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