NBA 6290 - Current Topics in Marketing

Fall. 1.5 credits.

Prerequisite: NCC 5030.

J. Russo.

This course focuses on emerging topics such as new media, measuring marketing ROI, and novel business collaborations. Specific topics vary from year to year. Each topic is led by an industry guest speaker. Students are required to read related material before each class meeting and to work on a current case written by the speaker. Students, working in teams, present their case analysis in class and receive feedback from the speaker. Each student also submits an individual term paper. The class is graded pass-fail only, with a pass requiring full attendance at a minimum of five of the six class meetings with speakers.